Email Marketing Manager

Company: Softworld Inc
Location: Draper
Posted on: February 4, 2025

Job Description:

Job Title: Email Marketing Manager

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Location: Draper Utah 84020 Onsite 2x per week, candidates must be local to Draper UT


Onsite Requirements:


Top Skill #1 - Email marketing
Top Skill #2 - Marketing automation tools (preferably Marketo)
Top Skill #3 - Graphic Design/ Figma design tools

Job Description:


We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly.
As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience.
You will play a role in working with our creative team to develop and code compelling emails and email templates.
You will also work closely with the analytics team to help measure the effectiveness of our campaigns.
If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

What You'll Be Doing


Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
Create visually appealing and engaging Marketo email templates using HTML and CSS.
Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
Continuously test and optimize email campaigns to improve performance and increase ROI.
Track performance, measure outcomes and use that information to optimize and iterate
Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective.
Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations.

Qualifications Needed

3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
Strong analytical skills with experience using data to drive decision-making.
Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams.
Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.

Required


3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications


Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data.
Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
Strong HTML and CSS skills with an eye for design and detail.
Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates,


** 3rd party and subcontract staffing agencies are not eligible for partnership in this position. 3rd party subcontractors need not apply.
This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future.
This client is a US Federal Government contractor and is legally required to hire US Citizens. US Citizens will only be considered for this role.
Due to the nature of the work, a United States Government Clearance is required to be eligible for the position. **

Keywords: Softworld Inc, Ogden , Email Marketing Manager, Executive , Draper, Utah